If you love to read blogs, you may have already heard of Canadian blog Thrifty Momma’s Tips, written by my friend and fellow blogger, Paula. In addition to writing this great blog, Paula runs Thrifty Mom Media.
Paula is always full of good tips, whether she is sharing information about parenting, special needs kids, adoption, infertility, travel…and social media!
If you are a blogger, a brand, or an avid social media user, this post is for you. Here are Paula’s insights on Influencer Marketing in 2016. A great read!
Are you using influencers on your team yet? Have you built them into your overall marketing strategy? Have you carved out budget specifically for on-line influencers and social media? If not, what are you waiting for?
Social media is an always evolving, dynamic field. It is an area of marketing where you cannot afford to stand still, or assume that starting a Facebook page and asking everyone to like it is a strategy. You need more. The right influencers can help you carve out a niche on-line, amplify your messaging and connect with the audience you want to reach. Simply put, they can help carry your message a long way. Skilled influencers are trusted storytellers who people look to for opinions and engage with regularly on-line.
So how do you find the right influencers for your brand or company, and what is best practice for influencer marketing in 2016?
Read more about Influencer Marketing on Thrifty Momma’s Tips here: