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What Is A Blogger?

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What do you think of when you hear the word “Blogger”? I bet the first word that comes to mind is “mommy”.  I bet the second word that comes to mind is “giveaways”.

 Seen any of those Someecards floating around that make fun of Bloggers by saying things like “Honey can you pick up pizza? I’ve been busy pinning recipes all day.”?

Did you know that there is so much more to being a Blogger than being a “mommy” and doing “giveaways” and “pinning”?  Bloggers wear many different “hats”.  Let me explain a little more.

See all those job titles I have listed in my graphic?  Those really are jobs that Bloggers fulfill. Really.  All of them.  And more.  As a Blogger, I have had to wear all those titles at one point or another…even in the short time that I have been blogging.  Ok…well…all of them except the title of “Dad”, but I think you get my drift.

I never used to understood how much work it takes to be a Blogger, but I do now.  Blogging is work that never stops.  You could literally blog 24/7.  Now, sometimes this is a good thing as it gives Bloggers a lot of flexibility when it comes to getting your work completed.  Busy with the kids during the day?  You can blog at night.  Have a disability or illness that keeps you inside the house or in bed during rough times? That’s when you can blog.  Up at night because you can’t sleep?  You can blog.  The “bad” part about blogging is that once you become a Blogger, once the opportunities start to come in (and they will), you’ll discover that Social Media never sleeps.  When you have finally logged off your computer for the evening and gone to bed, someone in another time zone across the country, or across the continent, is contacting you about another blogging opportunity.  With each opportunity that comes your way also comes the need for you to test your skills as a Writer writing a blog post, an Advertising Director negotiating ad placements on your blog, as a Computer Technician trying to fix something that has gone wrong with your laptop (again!), and as a Web Designer trying to figure out what has messed up your website.

Soon you realize that you haven’t just become a Blogger, you’ve become an “expert” at many jobs you never thought you’d ever do….or thought you could do.

Think you know what it takes to be a Blogger?

Know anything about SEO? Analytics? UMVs? Tags? Categories? Ping backs? Broken Links? Plug-Ins? HTML? This list goes on….better start Googling!

Ever notice all those nice photos that Bloggers post in their blogs to “pretty up” their blog, to show you the products they are reviewing, to share their family activities with you, or to tell you about a great destination you should visit? Believe it or not, those photos take work.  Most Bloggers take pride in how their photos are displayed on their site, so they turn to online photo editors to help them out.  Editing photos usually involves resizing, watermarking, framing, creating a collage, cropping, placing text and other graphics to enhance the picture, and so much more.  It takes a lot of effort to create a photo or collage that looks good and stands out on your blog page.


Like dealing with people? Hope so, because as a Blogger, you will deal with people – many, many people.  If you want to be a successful Blogger, you have to put yourself out there.  You can’t just hide behind your computer screen.  You need to interact with your followers and readers…every day.  You need to provide your readers with new content to keep them interested in checking out your blog. You need to respond to their tweets, their comments, their emails.  They need to know you value them and care about them.

Bloggers need to master the art of “cold calling” or “pitching” to brands and companies. For this, you need to be your blog’s biggest cheerleader.  The internet is a big place.  The only way people are going to find you, and take notice of you, is if you tell them you are here.

Bloggers have to develop a thick skin.  You can’t be afraid to hear the words “Unfortunately” “Thanks but” or “Not at this time”.  You will get turned down.  You cannot take it personally.  Not all blogs, brands and products are compatible.

Blogging doesn’t stop at blogging.  Once you’ve published that blog post, more work must be done to promote that blog post.  In order for your post to be seen by the greatest number of people, you need to promote it on all your social media channels.  Not just once…numerous times.  There’s Twitter, Facebook, Pinterest, Google+, Triberr, and many others, depending on which social media channels and networks you belong to.  Most Bloggers are very supportive of one another, so a Blogger doesn’t just spend time promoting their own posts, but also posts of other Bloggers.

Don’t forget about Blogger “school”. That’s right, Blogger education is ongoing and non-stop.  Not only do you have to learn everything there is to know about running your website/blog, you also need to keep up with the latest updates, plug-ins and changes that are constantly happening in the online world.  You need to know your social media channels well, and keep up with their changes, making sure you know how to get the most “bang for your buck” when posting on those social media channels.  Have you seen tweets, blog posts and Facebook shares concerning Social Media conferences such as BlissDom Canada?  These conferences are  “must attend” events for Bloggers.  Social Media conferences are the “go-to” places to learn about everything Social Media and Blogger related.

Successful Blogs and Bloggers are never an “overnight success”.  Blogging takes a lot of hard work and effort to make it to the top.  Many successful Bloggers have spent years building up their reader base, building a loyal following, and gaining the respect of the companies they work with.  Successful Bloggers also spend a lot of time reading.  As a Blogger, you cannot just concentrate on your own Blog.  You need to see what others are doing, what makes them successful, build on those ideas, and make them your own.

Is it all worth it? Absolutely! For all the hard work it takes to be a successful Blogger, there are just as many rewards that will come your way.  If you are passionate about writing, sharing your stories and ideas, and love social media, blogging may just be for you!









  1. December 6, 2015


    What a great read! I was happy to see “dad” in your graphic. Everything you touched on is so true! I’m a new Dad Blogger and have a whole new appreciation for this field.

    • December 6, 2015


      Thanks so much, Korey! Absolutely! Love Dad bloggers! They bring a whole different side to the world of blogging that is dominated by mom bloggers. As a new blogger, I’m sure your eyes have been opened up to all that it takes to be a successful blogger. Wishing you great success in your blogging adventure, Korey!! Thanks for stopping by!

  2. July 21, 2015

    Molly Gibson Kirby

    What a great read. I was nodding my head the whole time reading it. Blogging is a lot more work than others think!

    Thank you for this post 🙂

    • July 21, 2015


      Thanks so much, Molly! I’m glad you enjoyed it! I was one of those who had NO idea how much time and effort it takes to become a successful blogger. Everyone makes it look so easy…but it’s not 🙂 Thanks for stopping by!

  3. August 19, 2013

    Cathy C

    Great post Sandy It really is overwhelmiing the number of areas you need to have some expertise in. I am trying to learn as fast as I can and boy steep learning curve!

    • August 19, 2013


      Thanks Cathy!! Yes…it’s a very steep learning curve!! So glad you’ve jumped into the Blogosphere! Let me know if there is ever anything I can help you with 🙂 Thanks for reading and commenting!

  4. August 14, 2013

    Time With Thea

    Thoroughly enjoyed the post. I am just a baby blogger and you are absolutely correct highlighting all of the roles and tasks a blogger has. Your passion and enjoyment really came through and I so appreciate your message that it doesn’t happen overnight. Take Care, Thea

    • August 14, 2013


      Thanks for your great comments, Thea! I’m glad you can see my passion and enjoyment in my post. I really do love blogging, despite the hard work 🙂 Love your term “baby blogger”! Thanks so much for stopping by and reading, Thea!

  5. August 13, 2013

    jodi shaw

    I love your signature! I also agree in whole, blogging could be 24/7 and there’s so much you can learn day in and day out. It’s never ending education which I love.

    • August 13, 2013


      Thanks Jodi!! Well said….never ending education is right! It helps keep this ol’ brain active 🙂 Thanks for reading and commenting!

  6. August 13, 2013

    Erin @ Life's Little Detours

    I’ve been blogging since ’96 and have grown within the field every year since. I sometimes don’t give myself enough credit for what I do, so this post helped bring it back into focus for me. Thanks 🙂

    • August 13, 2013


      Glad this was a reminder for you about how hard you work at blogging, Erin. Blogging sure has been an eye-opener for me 🙂 Thanks for reading and commenting!!

  7. August 13, 2013


    great post Sandy! When I first started blogging, it was not what it is today. It was just about my son and the cute things he did….never did I imagine at that point what it could turn into, and the work behind it! As for photo’s, that is something I still work on

    • August 13, 2013


      I bet blogging has changed… A LOT, Ashley! I can’t even imagine what it used to be like vs. now. It’s a great deal of work…but so worth it! Lol…yes, pictures can be so time-consuming. Thanks for reading and commenting, Ashley!!

  8. August 13, 2013


    You’re completely right – it’s amazing the number of skills I’ve amassed while blogging. Thanks for reminding me of how much I’ve learned… and how much I’ve YET to learn! 🙂

    • August 13, 2013


      You’re welcome, Lisa! It’s quite a list, eh? I had to narrow it down! I could have kept going, lol. You’re right also…there’s still so much to learn. Thanks for reading and commenting!!

  9. August 13, 2013


    Funny how little we actually talk about what we do…this is a fantastic outline of my routine. Glad you’re promoting what we do and yup I’m proud to be a blogger.

    • August 13, 2013


      Thanks Julie!! After hearing/reading many comments about Blogging being “easy” or that it “doesn’t take much work”, I thought it would be good to write something that makes people stop and think about all that goes into being a successful blogger. Thanks for reading and commenting!!

  10. August 13, 2013

    Margarita Ibbott ~ @DownshiftingPRO

    You nailed it. We are all of that and more. It can be 24/7 sometimes. I can never truly relax thinking: hey, I could blog about that… or… I need to finish a post… or I need to share a post/tweet/pin/stumbleUpon etc…

    • August 13, 2013


      Thanks Margarita! You are SO right! Even when I’m not actually working on the blog I’m thinking all those things you mentioned. Thanks for reading and commenting!

  11. August 13, 2013


    Interesting article Sandy. I learned something new today!

    • August 13, 2013


      Thanks cjm! I’m glad you did 🙂 Thanks for reading!

  12. August 13, 2013


    Fabulous article! I’m so happy to read it. I am a newbie and you have hit the nail dead on!! It’s more work than my full time job was lol but I love it 🙂

    • August 13, 2013


      Thanks for your great comment, Dawn! In my short time blogging I’ve found that there are so many misconceptions about blogging, and bloggers, that I felt I just had to write this. There is so much work that goes on “behind the scenes”. Like me, you’ve obviously got a passion for blogging since you love it so much. That’s great to hear!! Thanks for reading 🙂

    • August 13, 2013


      Thanks so much, Lisa! I’m sure you can relate, and I’m sure there are lots of points you could add to this 🙂 I had a hard time narrowing it down. Thanks for reading and commenting!

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